Email Marketing

A key focus throughout my career has been planning, deploying, and reporting on email marketing campaigns.

Staying Ahead @LED Supply Co.

At LED Supply Co. I was tasked with creating a twice-a-month newsletter to be sent via email as well as posted to LinkedIn. I was responsible for independently planning, writing, designing assets for, sending, and reporting on the success of Staying Ahead: The Newsletter for Developers, Contractors, Engineers, and Architects.

In addition to the educational and informational content featured in "Staying Ahead," relevant products corresponding to the content were showcased alongside the blog entries. Products included in these emails saw a CTR increase of 1.5%.

Find a selection of Staying Ahead issues linked below:

Recruiting Content Creators @GetVokl

During my tenure at GetVokl, I implemented a variety of strategic approaches to effectively engage and recruit content creators across multiple platforms. Central to these efforts were email campaigns, disseminated through a Customer Relationship Management (CRM) system.

Leveraging comprehensive lists of potential creators and employing various dynamic fields, I executed tailored outreach initiatives that resulted in the successful onboarding of a total of at least twenty new content creators onto the platform.

Example of outreach:

Hi {creator(s) first name},

This is Alex, the founder of GetVokl. The team here loves {podcast}, and think what you’ve been doing on {platform} is highly compelling. I’m reaching out to invite you to try our new platform where you can interact with your audience in real-time.

Looking forward to hearing back.

Best Regards,

Alex

Creators using GetVokl

Previous
Previous

Content Marketing

Next
Next

Case Study: Lenay