Lenay Projects
Who is Lenay?
Lenay is a Spanish Language YouTube creator and Influencer, her following exceeds 7M on YouTube, and 3.5M on Instagram.
I worked on several projects with Lenay, including Spirit Week, redesign of her channel mascot; I often provide general marketing and technology support.
Why Spirit Week?
After developing several audience personas, I learned that Lenay’s fans love American culture, and especially shows about high school. Lenay planned to launch a new single, LaLa Land, and wanted to build excitement throughout the week. After deciding on 5 "Lenayter” themes, Lenay invited her fans to post themed content on each day. I created the below imagery for Lenay to post to her own social media.
Panicorto Para Presidenté!
Lenay’s fans love her cuddly channel mascot, an imaginary creature called the Panicorto. When I met Lenay in 2016, she asked for some assets to promote her custom mobile app that featured the Panicorto. “Panicorto” is a combo of the Spanish words for potato (patatas) + unicorn (unicornio) + cat (gato). Pretty cute, huh?
Panicorto Redesign
Though she still loved the round Panicorto design above, Lenay requested a redesign. My goal in this redesign was to give Pani more personality, turning him into a sticker or emoji.
